What's included

• 1. Logo Development:

  Initial logo concepts: Several different logo variations are based on the client's brand positioning and preferences. Logo refinement: Iterations on the chosen concept to ensure it's perfect. Final logo files: High-resolution vector versions of the logo in various formats (CMYK, RGB, white outline, etc.). Logo usage guidelines: A document outlining proper logo usage, including color palette, fonts, sizing, and clear space.

• 2. Brand Identity Elements:

  Color palette: A set of primary and secondary colors that represent the brand personality. Typography: A selection of fonts for headlines, body text, and branding elements. Imagery style: A guide for the type of photography and illustrations that will be used in branding materials. Brand voice and tone: Guidelines for the messaging style and communication approach of the brand. Brand patterns and textures: Optional decorative elements to add visual interest to branding materials.

• 3. Brand Collateral Design:

  Business cards: Design for professional cards representing the brand identity. Letterhead and envelopes: Professional stationery incorporating the brand elements. Brochures and marketing materials: Design for printed materials showcasing properties or services. Email templates: Branded templates for professional email communication. Social media templates: Consistent design elements for various social media platforms. Website design: Optional, depending on the project scope, could include homepage mockups, key page layouts, and design guidelines for the entire website.

• 4. Brand Guidelines:

  A comprehensive document outlining all aspects of the brand identity. This should include: Logo usage guidelines Color palette and font specifications Imagery and photographic style guide Brand voice and tone guide Do's and don'ts for brand representation Examples of how to apply the brand identity across different mediums