Social Media Manager

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About this service

Summary

Social media Marketing and Engagement Marketing

What's included

  • Deliverables for a Social Media Manager

    Deliverables for a Social Media Manager: Branding Alignment & Strategy: Development of a cohesive social media branding guideline that resonates with the company's core identity. Ensure that all content, from visuals to captions, aligns with the brand voice and aesthetic. Content Calendar Creation: Monthly content calendars detailing posting dates, platforms, content type, and themes/topics. Special focus on key dates, promotional campaigns, and holidays relevant to the brand. Engagement Strategy & Execution: Responding to comments, messages, and mentions in a timely manner. Proactively engaging with users, potential collaborators, and industry influencers. Regularly organizing engagement-boosting activities like polls, Q&A sessions, or contests. Graphic Design & Visual Content: Designing custom graphics, banners, and visuals tailored to each specific social media platform. Ensure all graphics adhere to the brand's visual guidelines. Creating engaging multimedia content, including videos, GIFs, and infographics as necessary. Marketing Strategy Development & Implementation: Identifying target audience segments and tailoring content to resonate with them. Planning and executing paid social media ad campaigns when needed. Collaborating with influencers or brand ambassadors to widen reach. Analytic Report Compilation & Presentation: Monthly (or as required) analytic reports detailing key performance indicators such as engagement rates, follower growth, and ROI on ad campaigns. Insights on content performance, suggesting areas of improvement, and actionable recommendations based on data. Regularly reviewing and adjusting the strategy based on analytic feedback.


Skills and tools

Social Media Manager
Canva
ChatGPT
Discord
Gmail
Google Drive

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