Brand Kit Design: Palettes, Logos, Fonts, Brand Design Guide
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About this service
Summary
I’m a UX designer, creative and brand strategist with a real passion for my field. and possess my MBA in Marketing Brand Management from DePaul University.
After 20+ years in marketing and designing for digital and print, the fast changing world of design, and how we consume content, has adapted and evolved in amazing ways. Continuing to develop, grow and strengthen my design footprint across all media is both exciting and imperative to my professional development. An empathetic approach to design, a core tenet of UX methodology, focuses my design so that users are at the forefront of every design choice I make.
What's included
Brand Design Kit
Some elements will depend on client needs but generally a Brand Kit will include: logos (primary and secondary), brand palette and CMYK, RGB and hex values, logo usage guide, typeface and supported font variants (body copy, headers, logo etc). More elaborate kits may also include visual identity guides for photography, video advertising as well as mission, vision and value statements. These kits can be as complex or simple as the client needs, there is no one size fits all!
Skills and tools
Brand Design
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma