What's included

• Brand strategy

  Branding is the business card of your business. While marketing is the promise, branding is what creates the experience for your audience and is what keeps them coming back. To establish effective branding for your brand, we first need to dive into the core of your business. We will identify your ideal target audience, messaging, values, tone of voice, future goals and more. We will do all this during a brand strategy session!

• Logo suite

  When the brand strategy has been established, it's time for the best part: to build the visuals of your brand. I will deliver a logo suite to you that consists of logo variations that make sure you can show up consistently, in every situation.

• Colour palette

  With the logos, we of course also need a colour palette. The colours your brand uses, helps the audience to quickly identify you and helps to spark a certain emotion.

• Font pairing

  To maintain your brand's consistency, I will provide you with several fonts that you can use in different scenarios.

• Brand collateral

  In the case it's required for your brand, we can create additional brand collateral. This can include: a brand pattern, custom icons, social media templates, you name it!

• Brand application

  Now that we have all the visuals, it would be a shame not to apply it anywhere to present it. I will provide proposals on how you can use the branding in real life situations. You can think in terms of: business cards, flyers, stickers, signage, letterheads, tote bags, merchandise, whatever material is relevant to your business!