Brand Identity Design — Strategy & Visual System by Martina Loa ★Brand Identity Design — Strategy & Visual System by Martina Loa ★
Brand Identity Design — Strategy & Visual SystemMartina Loa ★
ABOUT THIS SERVICE
Your brand is more than a logo—it’s the visual language that helps people recognize, understand, and connect with your business.
Through a collaborative and thoughtful process, I’ll develop a unique brand identity that reflects your story and gives you the tools to communicate consistently across digital and physical touchpoints.
This service is ideal for startups, small businesses, and creative brands launching something new or ready to evolve their current identity.
WHAT’S INCLUDED
Brand Discovery & Creative Direction
We’ll define your goals, audience, personality, and visual positioning. You’ll receive a curated moodboard that establishes the creative direction of the project.
Logo System
A flexible logo suite including a primary logo, secondary logo, and brand mark designed for different formats and applications.
Color & Typography System
A carefully selected color palette and typography system that communicate your brand’s personality and ensure consistency.
Visual Language
Supporting graphic elements, patterns, image direction, and visual resources that make the identity feel distinctive and complete.
Brand Applications
Three selected applications showing the identity in action, such as social media assets, packaging, stationery, or digital materials.
Brand Guidelines
A clear PDF guide explaining how to use your logos, colors, typography, imagery, and graphic elements consistently.
Final Brand Assets
Organized, production-ready files for digital and print use, including AI, PDF, SVG, PNG, and JPG formats.
PROCESS
• Discovery questionnaire and project kickoff
• Research, moodboard, and creative direction
• Identity concept presentation
• Two rounds of refinement
• Brand guidelines and final asset delivery
TIMELINE
3–4 weeks, depending on the project scope and feedback time.
Your brand is more than a logo—it’s the visual language that helps people recognize, understand, and connect with your business.
Through a collaborative and thoughtful process, I’ll develop a unique brand identity that reflects your story and gives you the tools to communicate consistently across digital and physical touchpoints.
This service is ideal for startups, small businesses, and creative brands launching something new or ready to evolve their current identity.
WHAT’S INCLUDED
Brand Discovery & Creative Direction
We’ll define your goals, audience, personality, and visual positioning. You’ll receive a curated moodboard that establishes the creative direction of the project.
Logo System
A flexible logo suite including a primary logo, secondary logo, and brand mark designed for different formats and applications.
Color & Typography System
A carefully selected color palette and typography system that communicate your brand’s personality and ensure consistency.
Visual Language
Supporting graphic elements, patterns, image direction, and visual resources that make the identity feel distinctive and complete.
Brand Applications
Three selected applications showing the identity in action, such as social media assets, packaging, stationery, or digital materials.
Brand Guidelines
A clear PDF guide explaining how to use your logos, colors, typography, imagery, and graphic elements consistently.
Final Brand Assets
Organized, production-ready files for digital and print use, including AI, PDF, SVG, PNG, and JPG formats.
PROCESS
• Discovery questionnaire and project kickoff
• Research, moodboard, and creative direction
• Identity concept presentation
• Two rounds of refinement
• Brand guidelines and final asset delivery
TIMELINE
3–4 weeks, depending on the project scope and feedback time.