What's included

• Discovery & Strategy Summary

  A brief document outlining the client’s goals, target audience, key messages, brand voice, and competitors. This ensures the copy is aligned with business objectives before writing begins.

• Website Copy (Final Draft)

  Polished, conversion-focused copy for agreed website pages (e.g., Home, About, Services, Contact). Written to engage visitors, build trust, and guide them to take action.

• Sales Page / Landing Page Copy

  High-impact copy designed to convert visitors into leads or customers, including headlines, benefits, social proof sections, CTAs, and closing arguments.

• Email Copy (Sequence or Single Emails)

  Well-structured email copy for marketing campaigns, onboarding, promotions, or follow-ups, crafted to increase open rates, clicks, and conversions.

• Ad Copy (Digital or Print)

  Concise, persuasive copy for platforms such as Facebook, Instagram, Google Ads, flyers, or billboards, optimized for attention and action.

• SEO-Optimized Copy

  Content written with relevant keywords, meta titles, and descriptions to improve search engine visibility while remaining natural and reader-friendly.

• Final Delivery Files

  All approved copy delivered in agreed formats (Google Docs, Word, or PDF), clearly labeled and ready for use.