I’m a full-stack product designer who turns complexity into clarity, building products people trust and businesses can actually grow on. With 10+ years’ experience, I’m fluent in data, product-led growth, and business-minded decision-making. I make strategy the foundation, setting clear north stars and measurable targets when possible, so every outcome is directly tied to your goals, whether that’s product-market fit, revenue, activation, or retention. I think of design as setting the stage for users to find their own clarity. The aha moment doesn’t come from a gimmick, it comes from designing systems that respect how people think, feel, and move through the world