What's included

• Logo Design

  Present a range of logo concepts for the client to choose from. Provide variations in color, layout, and style. Finalize the chosen logo based on client feedback.

• Typography

  Recommend a set of typefaces for the brand's visual communication. Specify font sizes, weights, and styles for various applications.

• Color palette

  Define a cohesive color scheme that aligns with the brand's personality and values. Specify primary and secondary colors, and provide color codes (RGB, CMYK, HEX).

• Visual Elements

  Define additional graphic elements (patterns, icons, illustrations) to complement the brand. Provide guidelines on when and how to use these elements.

• Photography Style

  Establish guidelines for the selection and use of photography or imagery. Define the preferred tone, style, and mood for images associated with the brand.

• Style Guide

  Offer guidance on how to implement the visual identity across different mediums. Include specifications for print and digital applications.

• Final Deliverables Package

  Consolidate all approved files, including vector files of the logo, high-resolution images, and design files. Provide files in various formats suitable for print and digital use.