
Funnel Copywriting and Strategy 📈
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About this service
Summary
FAQs
Can you build or integrate the funnel for me?
No. I create the strategy, copy and wireframes. Your designer or tech person will handle the build.
Do you write scripts for video sections?
Yes. If your funnel requires video content, I can write scripts or outlines.
Can I choose between a launch funnel and an evergreen funnel?
Yes. I will tailor the copy and flow to the sales style you choose.
What platforms have you worked with?
Kajabi, Skool, Webflow, LeadPages, among others. The copy can be used on any platform.
Do you write ads as part of this service?
I can write ad copy that aligns with the funnel messaging. Ad management is not included.
What do I need to prepare?
Your offer details, any existing assets, and a clear idea of your audience. If you’re unsure, I’ll guide you through it during discovery.
Can you help me choose the best funnel structure?
Yes. I’ll recommend a structure based on your offer, audience and goals.
What about A/B testing?
I will provide suggestions and options for A/B testing the copywriting.
What's included
Customer Journey & Strategy
We begin with a questionnaire and discovery call to clarify your goals and audience. Based on the strategy we agree on, I’ll map the most effective funnel for either a live launch or an evergreen setup.
Wireframes & Layout Recommendations
A basic visual outline of how to structure each page best to support the copywriting, including SEO and layout suggestions. This outline helps your designers, developers or technical teams build your funnel without guesswork.
Complete Funnel Copywriting
Sales pages, opt-ins, nurture emails, upsells, and micro-copy, written in a voice that feels like your brand. Every word is there to guide your audience forward and reduce friction.
2x Optional Revisions For Peace Of Mind
I'm confident I can deliver the exact website copywriting you’re imagining. That's why I offer two optional revisions to ensure the copy meets your goals.
Example projects
Skills and tools
Copywriter
Copy Strategist
SEO Writer

Google Analytics

Google Docs

HubSpot

Kajabi

Leadpages
Industries