This is a focused UX audit and design sprint for early-stage SaaS and digital products that need clearer conversion and product direction.
I help you identify what’s blocking users from understanding, trusting, and converting. Then translate those insights into a prioritized, actionable design backlog.
The outcome is clarity and momentum, not just prettier screens.
This service is ideal if you:
✅ Have traffic or early users but unclear conversion or weak traction
✅ Feel the product “almost works” but can’t pinpoint where it breaks down
✅ Need fast, opinionated UX direction before investing in a larger redesign or build
✅ Want alignment between founders, product, design, and engineering teams
This service is NOT:
❌ Redesign full or a visual polish exercise.
What's included
Landing page / Web app / App Demo Flow Teardown
- Structured teardown of your core conversion flows (landing, pricing, demo/onboarding)
- Identify drop-off points, unclear decisions, and friction in the funnel
- Clear notes on what blocks users from understanding or converting
Heuristic UX Review + Light Competitor Benchmark
- UX evaluation based on proven heuristics (clarity, hierarchy, affordance, decision cost)
- Comparison against 2–3 relevant competitors or market references
- Highlight gaps, missed opportunities, and patterns worth adopting or avoiding
Prioritized UX Backlog (Impact × Effort)
- Actionable backlog of UX/product improvements
- Each item scored by impact vs. effort for fast decision-making
- Focused on changes that move metrics, not cosmetic polish
10–15 Annotated Screens (Figma)
- Key screens redesigned or refined with clear intent
- Annotations explaining why changes are proposed (not just what changed)
- Ready to hand off to product, design, or engineering teams
10-minute Loom Walkthrough
- Recorded walkthrough explaining insights, decisions, and priorities
- Helps align founders, PMs, designers, and developers quickly
- Can be reused internally for async alignment or stakeholder updates
FAQs
Typical delivery time: 5–7 business days, depending on scope and responsiveness.
All work is delivered asynchronously to minimize meetings and maximize speed.
- You share access to the product, prototype, or live URLs
- I independently audit, analyze, and synthesize findings
- Deliverables are shared via Figma and Loom for async review
- Follow-up questions can be handled via Contra chat
Many clients use this engagement as a foundation for:
- Conversion-focused redesigns
- Product or onboarding sprints
- Ongoing UX or product advisory work
This ensures the next phase is built on validated priorities, not assumptions.
This is a focused UX audit and design sprint for early-stage SaaS and digital products that need clearer conversion and product direction.
I help you identify what’s blocking users from understanding, trusting, and converting. Then translate those insights into a prioritized, actionable design backlog.
The outcome is clarity and momentum, not just prettier screens.
This service is ideal if you:
✅ Have traffic or early users but unclear conversion or weak traction
✅ Feel the product “almost works” but can’t pinpoint where it breaks down
✅ Need fast, opinionated UX direction before investing in a larger redesign or build
✅ Want alignment between founders, product, design, and engineering teams
This service is NOT:
❌ Redesign full or a visual polish exercise.
What's included
Landing page / Web app / App Demo Flow Teardown
- Structured teardown of your core conversion flows (landing, pricing, demo/onboarding)
- Identify drop-off points, unclear decisions, and friction in the funnel
- Clear notes on what blocks users from understanding or converting
Heuristic UX Review + Light Competitor Benchmark
- UX evaluation based on proven heuristics (clarity, hierarchy, affordance, decision cost)
- Comparison against 2–3 relevant competitors or market references
- Highlight gaps, missed opportunities, and patterns worth adopting or avoiding
Prioritized UX Backlog (Impact × Effort)
- Actionable backlog of UX/product improvements
- Each item scored by impact vs. effort for fast decision-making
- Focused on changes that move metrics, not cosmetic polish
10–15 Annotated Screens (Figma)
- Key screens redesigned or refined with clear intent
- Annotations explaining why changes are proposed (not just what changed)
- Ready to hand off to product, design, or engineering teams
10-minute Loom Walkthrough
- Recorded walkthrough explaining insights, decisions, and priorities
- Helps align founders, PMs, designers, and developers quickly
- Can be reused internally for async alignment or stakeholder updates
FAQs
Typical delivery time: 5–7 business days, depending on scope and responsiveness.
All work is delivered asynchronously to minimize meetings and maximize speed.
- You share access to the product, prototype, or live URLs
- I independently audit, analyze, and synthesize findings
- Deliverables are shared via Figma and Loom for async review
- Follow-up questions can be handled via Contra chat
Many clients use this engagement as a foundation for:
- Conversion-focused redesigns
- Product or onboarding sprints
- Ongoing UX or product advisory work
This ensures the next phase is built on validated priorities, not assumptions.