Video (Primary Deliverable) - The main video in required formats and durations (e.g., 15s, 30s, 60s versions for different platforms) Multiple Aspect Ratios - Versions optimized for various platforms: 16:9 (YouTube, desktop), 9:16 (Instagram Stories, TikTok), 1:1 (Instagram feed), 4:5 (Facebook mobile feed) Static Thumbnails - High-quality still images for video previews and backup display options Brand Assets Package - Logo variations, color palettes, fonts, and style guide elements used in the campaign

Creative Brief - Document outlining campaign objectives, target audience, key messaging, tone, and success metrics Storyboard - Visual sequence showing key scenes, transitions, and narrative flow of the advertisement Script/Copy - Written dialogue, voiceover text, and on-screen text elements with timing notes Shot List - Detailed breakdown of all required footage, angles, and visual elements

Raw Footage - All unedited video files captured during production (if applicable) Project Files - Native editing files (Premiere, After Effects, etc.) for future modifications Asset Library - Stock footage, music tracks, sound effects, and graphics used in production