
Brand Strategy - Crafting a Visual Identity
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About this service
Summary
What's included
Brand Strategy & Visual Identity: What You’ll Receive
Brand Strategy: Brand positioning, mission, vision, and core values. Target audience definition and messaging framework. Visual Identity: Logo design (primary, secondary, and icon). Color palette with HEX, RGB, CMYK codes. Typography guidelines (primary and secondary fonts). Graphic elements (patterns, textures, icons). Brand Style Guide: Rules for logo usage, colors, and typography. Guidelines for print and digital applications. Mockups (Optional): Business cards, letterhead, and social media templates.
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