Brand Strategy - Crafting a Visual Identity
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About this service
Summary
I offer a complete brand strategy and visual identity package designed to define your brand's purpose, connect with your target audience, and create a lasting impression. From crafting a clear brand message to designing a visually striking logo and style guide, I ensure every detail aligns with your vision. My unique approach combines strategic thinking with creative execution, delivering a brand identity that stands out and drives results.
What's included
Brand Strategy & Visual Identity: What You’ll Receive
Brand Strategy: Brand positioning, mission, vision, and core values. Target audience definition and messaging framework. Visual Identity: Logo design (primary, secondary, and icon). Color palette with HEX, RGB, CMYK codes. Typography guidelines (primary and secondary fonts). Graphic elements (patterns, textures, icons). Brand Style Guide: Rules for logo usage, colors, and typography. Guidelines for print and digital applications. Mockups (Optional): Business cards, letterhead, and social media templates.
Example projects
Skills and tools
Industries
Other
FinTech & Payments