What's included

• Packaging and Label Design

  For this kind of services, client can expect: 1) Design a) Print-Ready Files containing artwork that follows the brand guidelines and technical aspects of the product (ready for production). b) Editable Source Files: Adobe Illustrator (.ai) or Photoshop (.psd) files with organized layers and properly labeled components. c) Die-line Template: Packaging dieline overlaid with artwork. Fold/cut/bleed lines clearly marked. 2) Mockups & Visuals a) Packaging mockups to test/approve the dieline - if possible on the real material. b) Digital mockups showing how the product looks on shelves or in use. c) Printouts for color and layout approval. 3) Revisions & Final Approval a) Round(s) of Revisions: Typically 2–3 rounds, depending on agreement b) Final Sign-off Sheet: Confirmation that all specs and requirements are met.

• Surface Pattern Design

  :: Creating illustrations and compositions according to the briefing and target audience. :: Developing production-ready repeats in multiple color ways. :: Hand painting with watercolor and gouache. :: Use of Procreate for digital illustrations. :: Trend researching to create seasonal artwork. :: Strong undestanding about pattern layouts and colorways.

• Graphic Design and Branding

  :: Projects such as logo design and branding guidelines, stationery, packaging, brochures, posters, catalogs, ads, digital images and illustrations. :: Clear and direct communication throughout the entire creative process in order to ensure the better results that overcome initial expectations. Works within established parameters of audience, budget, channel and marketing strategies. :: Effectively brainstorms and creates concepts for graphic materials and campaigns. Full control using images, typography and color schemes for print and digital. Strong knowledge of print production. Strong knowledge of Adobe Creative Suite.