Brand Strategy & Positioning Framework by Alessandra Alipova Brand Strategy & Positioning Framework by Alessandra Alipova

Brand Strategy & Positioning FrameworkAlessandra Alipova

I help brands discover their strategic positioning to stand out in crowded markets. My methodology blends customer insights, competitive analysis, and strategic differentiation to craft authentic, compelling brand strategies.

What's included

Brand Strategy Blueprint

Brand purpose, vision, and mission statements Core values and brand personality Brand promise and value proposition Competitive positioning map Target audience personas with psychographic profiles 2 rounds of revisions included

Strategic Messaging Framework

Brand narrative and story Key messaging hierarchy Brand voice and tone guidelines Communication strategies for different audience segments Messaging do's and don'ts 2 rounds of revisions included

Alessandra's other services

UX Copywriting $35 /hr

Strategic Pitch Deck Creation & Optimization$1,000

Starting at$1,500

Schedule a call

Duration2 weeks