Designs that Speak: Custom Graphics to Elevate Your Brand

Kaleena Davis

Starting at

/hr

About this service

Summary

I offer custom graphic design services that help brands visually communicate their message with impact. From logos and branding to print materials and digital content, my designs are tailored to your unique identity and goals. What sets me apart is my attention to detail, flexibility, and commitment to delivering designs that not only look great but also resonate with your target audience.

Process

1. Initial Consultation and Discovery

Objective: Understand the client’s needs, brand goals, and project scope.

Action: Conduct a meeting (virtual or in-person) to discuss the project, target audience, deliverables, timeline, and budget.

Outcome: Clear project brief and expectations.

2. Research & Inspiration

Objective: Gather insights on the brand, competitors, and industry trends.

Action: Research the client’s industry, competitors, and design trends. Create mood boards and inspiration collections.

Outcome: A set of ideas and visual references that guide the design process.

3. Concept Development

Objective: Create initial design concepts based on the client’s vision.

Action: Develop 2-3 preliminary design concepts, focusing on layout, color scheme, and typography.

Outcome: First drafts of design concepts for client review.

4. Client Feedback & Revisions

Objective: Refine the design based on client feedback.

Action: Present concepts to the client for feedback. Revise the designs based on their preferences, adjustments, and specific requests.

Outcome: Refined designs that align with client expectations.

5. Final Design Selection

Objective: Select the final design after revisions.

Action: Review the updated designs with the client and choose the preferred direction.

Outcome: The client selects the final design to move forward with.

6. Design Refinement & Finalization

Objective: Fine-tune the selected design and prepare it for delivery.

Action: Make any last adjustments to ensure the design is polished and ready for production (e.g., font choices, color tweaks, etc.).

Outcome: A finalized, high-quality design ready for output.

7. Preparation of Deliverables

Objective: Prepare all design files and assets for delivery.

Action: Prepare all necessary file formats (e.g., PNG, JPEG, PDF, PSD, AI) for digital and print usage. This includes logos, business cards, social media graphics, etc.

Outcome: All deliverables are ready for client use across various platforms.

8. Delivery of Assets

Objective: Provide the client with all finalized files.

Action: Send the files to the client via email, cloud storage, or project management platform. Include any relevant instructions for usage.

Outcome: Client receives all design files and assets in the appropriate formats.

9. Final Client Review & Sign-Off

Objective: Ensure the client is satisfied with the final work.

Action: Conduct a final review with the client to ensure all deliverables meet expectations. Make any last minor adjustments if needed.

Outcome: Client approves the final designs and signs off on the project.

10. Project Wrap-Up and Feedback

Objective: Complete the project and gather feedback.

Action: Submit a final invoice and request feedback on the overall design process. Offer any support or adjustments after the project’s completion.

Outcome: Project completion, client satisfaction, and potential for future work or referrals.

What's included

Print Materials (Brochures, Flyers, Posters)
High-quality printed materials that effectively communicate your message and attract attention in physical spaces.
Ebook or Whitepaper Layouts
Clean, readable layouts for ebooks or whitepapers that enhance the content and maintain a professional look.
Branding Guide/Style Guide
A comprehensive document outlining brand colors, fonts, logo usage, and design elements for consistent brand representation.
Stickers, Merch, and Promotional Items Design
Creative designs for stickers, merchandise, or promotional items that represent your brand and drive brand awareness.

Example projects