My Brand Voice Guideline Approach

Step 1: Discover More About The Brand

Here we will develop your brand summary, explaining the essence of the brand

and identifying your brand’s unique selling proposition.

Step 2: Pinpoint Brand Audience

Next, we will document and identify the type of person the brand connects with and is looking to connect with. We will also describe the demographic groups that your brand is targeting.

Customer Persona Example

Customer Persona Example

Customer Persona Example

Step 3: Identify Brand Values

Core values of a brand are super essential to developing the perfect brand voice. Here, we will describe the core values that drive your brand!

Brand Core Value #1

Brand Core Value #2

Brand Core Value #3

Brand Core Value #4

Step 4: Brand Slogans & Taglines

On page 5, we will document any brand slogans, taglines, or any other key messaging that goes with your brand. Think of your brand’s version of Nike's “Just Do It”.

Step 5: How We Write

Now that we have identified some of the core brand messaging components, we will examine what’s unique about the writing personality of your brand.

Step 6: Brand Voice Do & Don’t

The Brand Voice Do & Don’t section is basically a cheat sheet when it comes to what is appropriate vs not appropriate when it comes to brand messaging. When it comes to writing for your brand, this list is a great reference!