Art Direction + Interaction Design
Jason Jerez
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About this service
Summary
As a creative, I specialize in translating your brand into a visual language, crafting a distinct aesthetic with Art Direction. This extends to Interaction Design, where I orchestrate seamless and engaging user experiences, ensuring your audience stays captivated. What sets me apart is my proficiency in Creative Development, I design with code in mind and having the knowledge of technologies like WebGL and animation libraries helps me push beyond conventional designs, creating immersive digital experiences that leave a lasting impact.
Process
Art Direction
In the initial phase of art direction, I shape the project's visual direction and narrative. Through comprehensive research, client collaboration and consultation, I define the project's essence, encompassing its tone, mood, and overarching aesthetic. This stage sets the foundation, establishing a clear vision that guides the subsequent design process.
Interaction Design
Moving into the design phase, meticulous attention is dedicated to crafting the visual elements that breathe life into the project. Typography, color palettes, imagery, and layout are curated to align with the established art direction. Each design choice is purposeful, aiming to create a visually engaging and cohesive experience for the audience.
What's included
Art Direction
Typography — Motion — Storyboarding — Moodboards
Interaction Design
Sitemap — Wireframes — Design concepts — Animations/Interactions
Skills and tools
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