E-commerce Email Marketing | MailChimp & Klaviyo Specialist

Marilena Mosialou

(0)

Starting at

$

400

About this service

Summary

I offer expert email marketing solutions tailored for e-commerce, specializing in custom email campaigns, audience segmentation, and performance analytics. With a focus on creating responsive, high-converting emails and detailed, actionable insights, I ensure your campaigns not only reach but resonate with your target audience. My unique blend of design expertise and data-driven strategy guarantees results that drive engagement and boost sales.

Process

Initial Consultation: Begin with a detailed consultation to understand your business goals, target audience, and specific email marketing needs. This helps in crafting a tailored strategy that aligns with your brand’s objectives.
Strategy Development: Develop a comprehensive email marketing strategy, including campaign planning, audience segmentation, and automation setup. This step involves defining key performance indicators (KPIs) and outlining the content and design approach.
Campaign Design and Automation Setup: Create visually appealing, mobile-responsive email templates and set up automated workflows, such as welcome series and cart abandonment emails. Ensure that all components are optimized for performance and tested for compatibility across major email clients.
Implementation and Launch: Implement the email campaigns and automation workflows according to the approved strategy. Launch the campaigns and activate the automation sequences to begin engaging with your audience.
Performance Monitoring and Reporting: Monitor the performance of the email campaigns and automation workflows, tracking key metrics such as open rates, click-through rates, and conversions. Provide a detailed monthly performance analytics report with actionable insights and recommendations for further optimization.
Ongoing Optimization: Review the performance data and make necessary adjustments to improve campaign effectiveness. Continuously refine strategies and workflows based on insights and feedback to enhance results and drive better engagement.

FAQs

  • What types of businesses benefit most from your email marketing services?

    My email marketing services are designed to benefit e-commerce businesses of all sizes. Whether you're a small boutique or a larger online retailer, I tailor campaigns to fit your specific needs and goals, helping you reach and engage your target audience effectively.

  • How do you ensure that email campaigns are effective and deliverable?

    I design each email campaign to be mobile-responsive and optimized for compatibility with major email clients. I use best practices in email design and deliverability to ensure your messages land in inboxes and drive engagement. Additionally, I provide detailed performance analytics to help you understand the effectiveness of each campaign and make data-driven improvements.

  • How does the automation setup work, and what ongoing support is available?

    The automation setup includes creating and implementing customized workflows such as welcome series, cart abandonment, and re-engagement campaigns. Each workflow is designed to trigger relevant emails based on user behavior. After setup, you receive detailed documentation for easy management. Ongoing support can be arranged as needed to ensure your automation continues to perform optimally and to address any questions or adjustments.

What's included

  • Custom Email Campaigns

    4 professionally designed, mobile-responsive email campaigns, complete with expert copywriting, to captivate your audience and drive conversions. Each campaign is tailored to your brand’s voice, optimized for performance, and tested for compatibility across all major email clients. The service includes compelling, conversion-focused content and design to ensure maximum impact and engagement.

  • Audience Segmentation

    Strategically crafted audience segments designed to enhance your email marketing effectiveness. Leveraging customer behavior, purchase history, and demographic data, these segments will ensure your messages reach the most relevant audiences. Each segment is delivered in a user-friendly format, integrated into your email platform, and includes one round of adjustments to refine targeting.

  • Performance Analytics Report

    Monthly in-depth performance analytics report providing actionable insights into your email campaigns. This detailed report covers key metrics such as open rates, click-through rates, and conversion rates, helping you understand campaign effectiveness and identify areas for improvement. Includes strategic recommendations for further optimization to enhance future campaign performance. Delivered as a comprehensive PDF.

  • Automated Email Workflows

    Comprehensive email automation setup to streamline your marketing efforts and enhance engagement. This includes the creation and implementation of up to 3 automated workflows, such as welcome series, cart abandonment, and re-engagement campaigns. Each workflow is designed to trigger relevant emails based on user actions and behaviors, ensuring timely and personalized communication. Fully optimized for performance and tested to ensure smooth operation, with detailed documentation provided for easy management.

Duration

4 weeks

Skills and tools

Email Marketer
Klaviyo
MailChimp

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