Brand Identity Design
Starting at
$
5,000
About this service
Summary
FAQs
How long does the full branding process take?
Most projects take about 5–6 weeks from start to finish, depending on your response time and project scope. I build in space for collaboration and thoughtful design. No rushed templates here.
What files will I receive?
ou’ll get organized folders with all logo variations in multiple formats (PNG, JPG, and SVG), brand fonts, and your brand guidelines PDF. Everything is ready to use across print, web, and social media.
Do you offer just a logo?
No. I believe branding is more than just a logo and I want to set you up for success. My branding packages ensure you have a complete, cohesive identity.
What if I already have a logo? Can you just update it?
If your existing logo doesn’t align with your strategy or goals, I’ll recommend starting fresh. But if you simply need a small refresh, we can chat about what that would look like before moving forward.
Will I own the design files once the project is done?
Yes. Once your final payment is complete, you receive full rights to your final logo and brand assets. I simply reserve the right to showcase the work in my portfolio.
What's included
Brand Strategy
We’ll dig into the “why” behind your brand—your values, audience, voice, and positioning—to uncover what makes you different. This strategic foundation shapes every design choice that follows, ensuring your brand doesn’t just look good but connects with the right people in the right way.
Primary Logo & Variations
Your primary logo is the cornerstone of your visual identity; the version that represents your brand most often. Alongside it, you’ll receive a set of logo variations designed for flexibility across different uses, like horizontal layouts, icons, or alternate color backgrounds. Every version stays cohesive, legible, and unmistakably you.
Brand Marks (3)
These supporting marks (like a tagline lockup, brand seal, monogram, character, etc.) give you extra visual tools to express your brand across social media, packaging, and print. They’re designed to add versatility and flair while keeping everything unmistakably you.
Brand Color Palette
A thoughtfully crafted set of primary and accent colors that capture your brand’s personality and mood. Each shade is chosen for clarity, contrast, and emotional impact—so whether it’s on screen or in print, your brand always looks cohesive and intentional.
Brand Fonts
Your brand’s fonts are a huge part of its voice. I’ll select a hierarchy of typefaces for headlines, subheads, and body text that align with your brand’s tone and values. You’ll walk away with a clean, consistent system that makes your messaging look professional and feel on-brand everywhere.
Brand Pattern
A custom graphic pattern inspired by your brand’s shapes, symbols, or style. This element brings your visuals to life and can be used across backgrounds, packaging, stationery, or digital materials to add depth, personality, and instant recognizability.
Brand Guidelines
A detailed reference guide that shows how to use your logo, color palette, fonts, and patterns correctly. It keeps your brand consistent no matter who’s designing, whether it’s you, your team, or another creative down the line.
Business Card Design
A custom-designed business card that embodies your new brand identity. Every detail, from layout to typography, is crafted to create a lasting first impression that feels polished, cohesive, and true to your brand.
Example projects
Duration
5 weeks
