Brand Identity - I create brands that command attention

Starting at

$

800

About this service

Summary

Hi, I'm Jack Nguyen. I’ve worked in the visual communication industry for close to 5 years. During that time, I've worked with various clients from small company to corporate, Asia to Europe. Yet to this day, I get the most pleasure from empowering small business owners to create extraordinary brands, that attract high paying clients. I believe that all small businesses can achieve mighty things when they have the courage to be brave and stand out

Process

STEP 1: Discovery This is a deep-dive interview where I will get to know everything about your business - where you are, where you've been, and where you want to go. I will ask you a series of questions where I will get to know all about your customers, your competitors, your industry niche, and your long term goals for your business.
STEP 2: Direction I will take 4-7 days to go through all the material that I've gathered in Step 1. I will do my own research, and validate my findings. I will then get back to you with a brand strategy to attain your business goals. This direction will include a unique brand positioning for your business, 3 taglines, 3 look and feel mood-board options, and voice & tone that your business needs to communicate to appeal to your ideal audience. STEP 3: Design Once you pick a mood board direction, I will create 3 logo design options that appeal to your ideal audience. Once finalizing the logo, I will put together a brand guide, that shows the logo variations, primary & secondary typeface, color palette. I will then commence with the design & development of the website, social media content templates, and other marketing collaterals.

What's included

  • 1: Brand Strategy

    ∙ Naming (if needed) ∙ Brand Positioning ∙ Brand Personality ∙ Brand Story ∙ Taglines x3 ∙ Ideal Buyer Persona ∙ Competitive Landscape Analysis ∙ Mood-boards x3

  • 2: Visual Identity

    ∙ Logo designs x3 ∙ Color Palette ∙ Font Family ∙ Photography / Iconography ∙ Website header mockup ∙ Business card mockup ∙ Social media post mockup ∙ Packaging mockup ∙ Other branding & marketing collateral mockup ∙ Brand identity guide


Duration

3 weeks

Skills and tools

Brand Designer

Logo Designer

Social Content Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Framer

Framer