What's included

• Email Marketing Strategy

  Strategies for cold emails, nurturing emails, abandoned cart/sign up emails, activation and onboarding, upsell and promotions

• Audience Management

  Audience segmentation, list cleaning and optimization

• Campaign creation and setup

  Set up campaign in email platform of choice (experience with Marketo, Hubspot, Pardot, Mailchimp, ActiveCampaign).

• Reporting and Optimization

  Report on email performance and continue to optimize.