• Develop and execute social content strategy social media accounts
• Create original content (editorial, video, GIF, still imagery, etc.) to promote the visibility and voice of the brand
• Create and manage posting calendar for all social channels including Instagram, Facebook, TikTok, Pinterest
• Oversee daily community management across all platforms and work as Customer Service to manage inquires in a timely manner
• Monitor content analytics
• Identify brand relevant influencers & Coordinate visits and collaborations
• Monitor latest trends in the digital marketplace