Creating a quality landing page is a multi-step process that requires careful planning as well as following quality standards. Some steps I use to develop a landing page are:
Define the objectives: Before starting I have a discussion with the client to design the landing page, in this conversation I establish the objectives that I want to achieve with it. These goals may include capturing emails, generating leads or selling a product or service. Establishing clear objectives will help guide the design and content of the page.
Create an attractive design: The design of your landing page should be attractive and easy to navigate. It should be consistent with your brand and its content should be organized in a logical and easy-to-follow manner.