What's included

• Onboarding

  Access a client portal on Notion to track the entire process, provide feedback, and receive all deliverables, including instructions on their usage.

• Discovery and Research

  Complete a Logo Design questionnaire to provide insights into you and your brand. This crucial step in the process enables me to establish the appropriate foundations for your branding. We'll delve into your brand, your offerings, target audience, vision, objectives, competitors, and your preferences for the brand identity.

• Mood Board*

  2x creative direction concepts inspired by the insights gathered from the strategy questionnaire.

• Logo Design*

  Receive various logo variations tailored to align with your brand. The package includes the primary logo, secondary logo, and favicon as standard.

• Brand Colour-ways*

  2x concepts are provided, each accompanied by mood boards. The colour-way encompasses your brand colours along with digital and print values, along with suggested pairings.

• Brand Typefaces*

  2x concepts, each offering font options. Fonts may be free or paid; if a paid version is suggested, a comparable free alternative font system will always be provided. The responsibility for any paid fonts lies with the client.

• Brand Guideline Lite

  PDF document with a comprehensive set of rules and standards that define and govern how your brand is presented across various platforms, ensuring consistency in visual and messaging elements. In this package it will include Logos, Colours, Typefaces, and some Art Direction examples.

• *Revisions

  This package allows for two rounds of revisions for assets marked with an asterisk (*). Any other deliverables without the asterisk are not eligible for modifications.