Creative Direction & Brand Development

Alexis McKinley

Starting at

/hr

About this service

Summary

I offer comprehensive creative direction and brand development services to help businesses establish a strong and cohesive brand identity. My approach combines strategic thinking with creative execution to deliver impactful results.

Process

Initial Consultation: We'll start with a meeting to discuss your brand vision, goals, and target audience. This helps me understand your vision and how I can best support you.

Proposal and Agreement: Based on our discussion, I'll create a detailed proposal outlining the project scope, deliverables, timeline, and cost. Once you approve, we'll sign an agreement to get started.

Brand Strategy Development: I'll conduct market research and develop a strategic roadmap tailored to your brand's needs. This includes brand positioning, messaging, and visual identity.

Design Development: I'll create logos, color schemes, and brand guidelines that reflect your brand's identity.

Implementation: I'll oversee the implementation of the brand strategy across all marketing materials and platforms.

Review and Feedback: We'll have regular feedback sessions to review progress, make adjustments, and ensure the project is on track.

Final Deliverables: At the end of the project, you'll receive all the agreed-upon deliverables, including brand assets and guidelines.

Presentation and Handover: I'll present the final outcomes and provide recommendations for future steps. All project materials will be handed over to you.

Post-Project Support: I'll be available for any follow-up questions or support you may need after the project is completed.

What's included

Brand Strategy
A detailed plan outlining brand goals, market analysis, and strategic roadmaps.
Brand Identity
A cohesive brand identity, including logos, color schemes, and brand guidelines.
Marketing Materials
Fully developed marketing materials, including social media graphics and promotional content.
Project Plans
Detailed project plans using tools like Monday.com, Trello, and Slack, ensuring efficient project execution.
Team Training
Training materials and sessions for remote team collaboration and productivity.
Operational Workflows
Streamlined workflows/pipelines for brand management and marketing operations.
Final Presentation
A comprehensive presentation summarizing the project's outcomes and future recommendations.