I create and lead powerful content strategies through storytelling. With over 25 years of experience as a writer, producer, and marketer, I specialize in crafting narratives that connect with audiences — across gastronomy, travel, lifestyle, and culture. I develop editorial content, direct audiovisual projects, design brand campaigns, and build identities for destinations, chefs, and hospitality brands. I work fluently in English and Spanish, and I thrive where creativity meets strategy.