Most DTC brands running Meta ads are losing money on creative that looks fine but converts poorly. The problem is never the design. It's the angle - and most brands have never tested the right one.

Here's exactly what you get when we work together:

Phase 1 — Deep Research Before anything gets made I spend time inside your world. I analyse your ad library and your top competitors using Minea and Pletor to build a full competitor creative mood board, what angles they're running, what's been beaten to death, and where the gap is. I use Motion for creative analytics to understand what's performing and why. I then go into your customer reviews, ad comments, and buyer language to understand exactly how your customer thinks, what pain they feel daily, and what would make them stop scrolling.

Phase 2 — Angle Development & Strategy I use Pletor for creative ideation and mood board planning, and AI-assisted brand analysis to identify what your brand is missing, what angles haven't been tested, and which creative concepts have the highest potential before a single asset is made. You get a full creative strategy, not a mood board, not a style guide. A system that tells you exactly what to run and why.

Phase 3 — Creative Brief & Production Every angle becomes a brief. Every brief becomes a finished ad. Static ads, video ads, UGC-style concepts, carousels - designed in Figma, Canva and Photoshop, video edited in Premiere Pro and CapCut. You get assets that are ready to launch, not just pretty files.

Phase 4 — Iterate & Scale Once ads are live I track what's working and why using Motion analytics. Winning angles get expanded. Losing angles get replaced. The creative system compounds over time instead of burning out after 2 weeks.

This is the exact process that took a DTC footwear brand from inconsistent results to 10.84X ROAS on a single creative - with a 5X campaign average across 6 ads.

You're not hiring a designer. You're hiring a strategist who happens to produce the creative too.

Starter — $800/month 3–4 creatives · angle research · creative brief · ready-to-launch assets

Growth — $1,500/month 6–8 creatives · full competitor research · Pletor mood boarding · Motion analytics · strategy + production

Scale — $2,500/month 10+ creatives · full creative system · weekly iteration · ongoing angle testing · Motion performance tracking

All tiers include strategy, research and production. Not just files — a system that compounds.