Logo design and Identity guide
Starting at
$
2,000
About this service
Summary
My design thinking is based on a synergetic collaboration with the brand owners, by understanding the client vision and by converting desires and projections into the reality of a interactive output.
Process
Create a brief of the business *(call/ meeting/ email with the client)
Research on the industry and competition *(designer)
Sketch (pen and paper/ digital - define brand voice)
Propose ten different concepts (call/ meeting/email with client's feedback)
Refine the top three proposals *(designer)
Chose logo and brand voice *(client/ owner/ company delegate)
Create stationery items
Create a Visual Identity Catalogue
Transfer all source files to the owner
What's included
1. Scalable logo concept
Logo in owner-friendly formats for web and print (ai, eps, psd, jpg, png, pdf). I offer at least ten distinct concepts from which the owner will chose to refine top three.
2. Stationary package
The stationery package includes: business card, letterhead, envelope, cap, pen, notebook cover.
3. Branding Guide (Visual Identity catalogue)
The client will receive a min. 40-page document with guides and rules on how to use the logo. (Adobe InDesign source and pdf.).
Duration
3 weeks
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma