What's included

• Direction Board

  Visually expresses the brand creative direction of how the brand feels with a collection of photos and colors.

• Primary Logo

  Researched and designer for your business needs specifically

• Color Palette

  Choosen and curated based on color psychology, your personal preferences, and brand creative direction

• Brand Archetype

  Brand archetypes help you determine the human character traits that most accurately reflect your brand. This enables your brand to create deeper connections with your audience and customers based on strong emotional interactions. They help you create an attractive force, pulling and enticing your audience to your brand via shared values, resulting in better brand perception, greater brand advocacy and a stronger, more loyal customer base."

• Typography

  Fonts chosen that are perfect for entire business needs. Specifications given for use on headings, subheadings, paragraphs, CTA buttons and etc.

• Brand Guidelines

  Guides for proper logo use, color codes for your palette, info about your design files and how to use them, and examples and uses for your typography palette

• Logo files

  SVG, PNG, JPG, PDF, EPS