Minimum Viable Brand

Alex Di Giovanni

Starting at

$

3,000

About this service

Summary

The minimum viable brand is perfect for startups who are just getting started. It takes over a decade of branding expertise and distills it down into only what you need to build momentum and find your first customers.
Everything we make together will keep your business' future in mind: a name that you won't have to change when you pivot, a logo that can accomodate added services, and colours and fonts that are easy to use and work with.

FAQs

  • How many logo concepts will I receive?

    You'll get one logo concept, but this will be the result of collaborative research we do together. I take a measure twice, cut once approach to branding. You won't be surprised by what I present to you, because it will be the result of working together and discussing exactly what you need.

  • Can you help me with the legal side of this process (name and logo trademarking)?

    I always check to make sure the work we make together hasn't been created or used elsewhere, but you'll need to use a lawyer to secure and check trademarks.

What's included

  • Brand Naming

    A name for your business that fulfils 7 specific criteria for a good brand name.

  • Logo Design

    A logo provided in all the necessary formats for use in print and on screens.

  • Font Selection

    I use my extensive knowledge of fonts to select brand fonts for your business. I can find high quality licensed fonts for you or free to use fonts that keep your costs low.

  • Colour Palette

    A colour palette that's broad and flexible enough to use across your website, app, printed materials and merch.

Duration

2 weeks

Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Webflow

Webflow

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