What's included

• Discovery & Strategy

  To build the brand of your dreams, I need to deeply understand your vision. We'll start with a strategic questionnaire to uncover your goals, ideal audience, and the message you want to convey. This phase is key to laying the groundwork for an authentic and effective identity.

• Creative Direction

  I'll present you with two unique creative directions, each with a mood board that encapsulates a distinct visual concept. These boards will allow you to visualize the essence of your future brand and choose the direction that best resonates with your aspirations.

• Full Logo Suite Design

  I'll develop two main logo proposals based on your chosen creative direction. Once we select the ideal logo, I'll create a complete suite that includes: - Secondary Logo: an alternative version for different uses. - Logomark or Icon: a distinctive graphic element representing your brand.

• Color Palette

  I'll select a carefully curated color palette that reflects your brand's personality and values. Each color will be strategically chosen to evoke the desired emotions and perceptions in your audience.

• Typography

  I'll choose complementary typefaces that are not only aesthetically appealing but also communicate your brand's tone and message. I'll show you how to combine them harmoniously to create a cohesive visual experience.

• Graphic Elements & Patterns

  'll design a set of graphic elements and illustrations (like stickers or icons) along with brand patterns that will bring dynamism and visual recognition to your identity. These elements are perfect for use on social media, packaging, or promotional materials.

• Brand Guidelines

  I'll include mockups that will allow you to visualize how your new identity will come to life across different applications and platforms.

• Brandbook

  I'll deliver a complete and detailed brand manual (Brandbook) in PDF format. This document will be your essential guide to ensure consistency and impact in the use of all your brand elements.