Brand Identity by Ana Babus

Brand Identity

Pro

Ana Babus

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About this service

Summary

Every strong brand starts with clarity.

The process begins with Discovery: understanding your goals, market, and audience. It’s where we gather context and identify what makes your brand different.

Then comes the Strategy Workshop in FigJam: a collaborative session that turns insights into direction. Together, we define tone, values, and positioning, setting the foundation for everything that follows.

From there, I translate that strategy into design: a cohesive identity system built around logo, color, type, and supporting elements that make your brand unmistakable. The process blends logic and creativity, every visual choice tied back to purpose.

You’ll leave with a flexible brand identity, clear guidelines, and organized assets, ready to roll out and scale.

FAQs

What’s included in the Discovery phase?
Discovery is where we get the full picture — your goals, audience, market context, and what’s working (or not) today. It’s a mix of guided questions, research, and reviewing any existing materials to ground the process in real insight.
What happens during the FigJam workshop?
The workshop is a collaborative, visual session in FigJam where we define your brand’s core — purpose, tone, values, and positioning. It’s conversation-led but structured, and it helps align everyone before design begins.
Do you also help with naming or messaging?
Yes — light naming, taglines, and tone-of-voice direction can be included as part of the strategy phase. For deeper copy or campaign development, I can collaborate with specialized writers.
Can you refresh an existing brand instead of creating a new one?
Absolutely. Whether you’re modernizing an existing brand or tightening an outdated system, the process scales, keeping what works and refining what doesn’t.
How long does a typical brand identity project take?
Most projects take 4–8 weeks, depending on scope and feedback rounds. The workshop and strategy phase usually happens in week one. After that, design moves quickly and intentionally.
What will I receive at the end?
You’ll receive all final logo files (SVG, PNG, PDF), a concise brand guide, and a full asset kit with colors, type, and visual elements ready for both print and digital use.

What's included

Brand Discovery & Strategy
A collaborative deep dive into your brand’s purpose, tone, and audience — defining the foundation before we design a single mark.
Brand Strategy Workshop (FigJam)
A collaborative FigJam session that gets everyone aligned on what the brand stands for: its purpose, tone, values, and audience. Through guided exercises, we map the emotional and strategic foundations that shape everything from naming to design.
Logo Design & Variations
A custom wordmark or symbol system: simple, adaptable, and built to last. Includes stacked, horizontal, and icon versions for any format.
Typography & Color System
A type and color palette that captures your brand’s character, designed to work beautifully across digital and print.
Visual Language & Assets
Supporting elements like shapes, textures, or illustration styles - the pieces that give your brand its unique visual rhythm.
Brand Guidelines
A concise, practical brand manual that outlines how everything comes together, from logo spacing to tone of voice.
Asset Kit & Export Files
Organized folders with all final assets (SVG, PNG, PDF, etc.), ready for web, social, and print use.