Brand Identity Design

T'sepang Nkisi

(0)

Starting at

300

About this service

Summary

Brand identity design is the process of visually and strategically crafting a unique representation of a brand. It involves creating a cohesive visual language that includes logos, colors, typography, and other design elements to communicate the brand's personality, values, and message. This design work aims to leave a lasting and recognizable impression, helping the brand stand out in a competitive market and connect with its target audience.

Process

1. We undergo the discovery phase, where I conduct thorough research on the client's industry, target audience and competitors. And try to understand the brand values, mission, and unique selling points.

2. Outlining the goals and objectives of the logo and brand design.

3. Sketching various design concepts based on provided info.

4. Feedback from client and doing corrections and iterations.

5. Typography and colors selection that resonate with the brand's voice and image.

6. Integration of brand elements and checking for logo adaptability to different mediums and sizes.

7. Mockups and Logo presentation to see how the logo looks in real world application.

8. Approval and final delivery.

9. Development of comprehensive brand guidelines that outline proper brand elements usage to promote ongoing consistency.

10. Extended Post launch Support for any problems and requests that may arise.

What's included

Logo design
3 logo concepts
Color Palette
2-3 colours
Pattern designs
Derive Pattern designs from the Logo
Typography
Match the brand with a font or Fonts that resonate with the brand's tone/voice.
Iconography
Design icons for the brand that will be used on the companies' apps, web sites and other relevant mediums
Mockups
Presentation to showcase the Logo in Real-life application.
Social media package
2 Facebook and 2 Instagram poster Templates with source files