Visual Identity Package

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Top Independent

Sanja Planinic

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About this service

Summary

This package is ideal for those who are in the early stages of launching their new businesses and are eager to build a solid foundation for their visual identity.

Process

Initial Consultation: We will be hopping on an in-depth brand analysis call during which we'll delve into the heart of your brand, exploring your objectives, any initial ideas or inspiration you may have, and discuss the full scope of the project.
Research (1 Week): We start our design process with a thorough research phase, where we immerse ourselves in understanding your business, competitors, and target audience. This groundwork lays a solid foundation for crafting a visual identity that resonates authentically with your audience and sets you apart in the marketplace.
Design (2-4 Weeks): After our thorough research, we'll create three distinct design directions. Each direction will include a logo, color palette, typography styles, and up to five branded assets to showcase the identity in context. Scope includes up to two rounds to approve a single design direction. The initial round and one round of revisions. If more revisions are needed, they can be accommodated at an additional cost to ensure your complete satisfaction with the final visual identity.
Finalization (2-4 Weeks): Once a single design direction is approved, we will begin the brand guideline development, and prepare all key assets. The guideline will include an overview of the visual identity elements (logo, color, typography, graphics, and usage examples). As part of the handoff of final files we will schedule a call to review all assets and address any questions.

What's included

  • Logo

    Logo design in various colors and file formats. It may also include a monogram and / or icon depending on the selected concept.

  • Color Palette

    Primary and secondary with RGB, HEX, CMYK, and PMS values.

  • Brand Typography

    Brand fonts, type styles and type system.

  • Graphics

    Patterns, icons, or illustrations, if applicable to design concept.

  • Branded Assets

    Design of up to FIVE (5) branded assets. For example: business card, social media template, email newsletter, etc.

  • Brand Guidelines

    This document will summarize and provide guidance, usage rules and infringements for all brand elements (logo, color, typography, graphics, and usage examples), and serve as a reference for internal and external stakeholders to ensure consistency in brand representation across all touchpoints.

Skills and tools

Art Director
Brand Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

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