What's included

• Logo

  Logo design in various colors and file formats. It may also include a monogram and / or icon depending on the selected concept.

• Color Palette

  Primary and secondary with RGB, HEX, CMYK, and PMS values.

• Brand Typography

  Brand fonts, type styles and type system.

• Graphics

  Patterns, icons, or illustrations, if applicable to design concept.

• Branded Assets

  Design of up to FIVE (5) branded assets. For example: business card, social media template, email newsletter, etc.

• Brand Guidelines

  This document will summarize and provide guidance, usage rules and infringements for all brand elements (logo, color, typography, graphics, and usage examples), and serve as a reference for internal and external stakeholders to ensure consistency in brand representation across all touchpoints.