Facebook Ads Deliverables Campaign Setup & Strategy Audience research & targeting strategy Competitor analysis & ad benchmarking Campaign objectives (Conversions, Leads, Engagement, etc.) Budget allocation & optimization plan Ad Campaign Execution Setting up Facebook & Instagram Ads (Meta Ads Manager) Campaign structuring (TOFU, MOFU, BOFU) Audience segmentation (Cold, Warm, Hot) A/B testing variations (audience, creatives, copy) Bid strategy & budget adjustments Retargeting & lookalike audience setup Ad Optimization & Reporting Performance monitoring & daily optimizations Ad creative and copy refresh (weekly or bi-weekly) Cost per result tracking & ROAS optimization Weekly & monthly performance reports Scaling strategy (horizontal & vertical scaling)

Funnel Strategy & Mapping Customer journey & sales funnel blueprint Lead magnet creation (ebook, webinar, checklist) TOFU, MOFU, BOFU content mapping Landing Page & Lead Capture Landing page design (high-converting) Lead form setup & integration (Facebook Lead Forms, Typeform, or website) Email collection & CRM integration (HubSpot, Mailchimp, etc.) Automations & Follow-ups Email/SMS automation sequences Retargeting funnel setup (warm leads, engaged audience) WhatsApp automation for lead nurturing Appointment booking integration (Calendly, HubSpot) Conversion & Optimization Funnel performance tracking (CRO & analytics) A/B testing (headlines, CTA, lead form structure) Reducing drop-off rates & improving conversion rates

Ad Creatives Static image ads (Single Image, Carousel) Video ads (UGC, Animated, Explainer, Talking Head) GIF ads & motion graphics Story & reel ads (Short-form vertical videos) Engagement-focused creatives (polls, meme ads) Copywriting & Messaging Ad copy variations (direct response, storytelling, benefit-driven) Headline & CTA optimization Creative hooks for video ads A/B testing variations