What's included

• Research Outputs

  *Aggregated primary and secondary research, synthesizing valuable insights from data gathered from user interviews and published studies. *User personas inspired by the research: identify pain points, goals, and demographics; empathy maps to understand the feelings, behaviors, and motivations of users. *Competitive analysis and heuristic evaluation to determine product position and opportunities for improvement

• Design Deliverables

  Wireframes: low-fidelity layouts to map out page structure, information hierarchy, and navigation Lo-Fi Prototypes: animated wireframes used to show intended user flow and functionality Hi-Fi Prototypes: a realistic prototype that closely mirrors final product interactions and experience Mockups: static images of key app screens with high fidelity design Design system: a cohesive collection of UI elements and style guidelines

• Testing Artifacts

  Usability testing plans, reports, and results Accessibility audit report

• Handoff and Strategy

  Style/brand guidelines, including visual for visual design, tone of voice, and content strategy Developer handoff package: annotated design files with specs for developers, notes for interactions and states, and asset library