What's included

• Basic Digital Brand Guideline

  A document outlining the core visual elements of the brand, including logo usage, color palette, and typography, ensuring consistency across all platforms.

• Moodboard + Creative Direction

  A curated collection of images, colors, and typography that define the brand’s aesthetic and set the visual tone for the design.

• Color Pallet

  A selection of brand colors, including primary, secondary, and accent shades, to create a cohesive and recognizable identity.

• Primary Logo

  The main logo that represents the brand and is used most frequently across various applications.

• Secondary Logo

  A variation of the primary logo, often in a different layout or simplified form, used for versatility in different formats.

• Submark Logo

  A compact version of the logo, usually an icon or monogram, ideal for small spaces like social media profiles or packaging stamps.

• Wordmark

  A typography-based logo that focuses on the brand’s name in a distinctive font or style.

• Icons

  Custom graphic elements that complement the brand’s identity and can be used across digital and print materials.

• Favicons

  Small icons displayed in browser tabs, bookmarks, and mobile apps to reinforce brand recognition online.