Proven marketing strategy to evaluate clients into Best-to-Worst

Kam Zardouzian

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About this service

Summary

I have performed RFM analysis for a number of small to Fortune 10 companies across a wide range of industries including consumer packaged goods, consumer electronics, enterprise global shipping & transportation, airlines, and grocery store chains.

Process

Understand your needs - what are your pain points and ultimate outcomes?
Clarify deliverables that will alleviate these pain points.
Data Evaluation -- looking for quality, clarity and noise, amount of clean-up and normalization needed, etc.
Offer statement of work - estimate time and expense.
Get to work!
Offer frequent check-in as needed.
Make iterations as needed to ensure project accuracy remains on track.
Review of draft final deliverable.
Make needed adjustments
Provide final deliverable.

What's included

  • Ready to use file containing categorized customers

    RFM Analysis is a marketing technique that evaluates clients and customers based on three key factors: Recency, Frequency, and Monetary Value. It helps identify a firm’s best clients by analyzing their spending habits.By scoring customers on recency of purchase, purchase frequency, and the size of their purchases, RFM Analysis enables businesses to segment their customer base effectively and tailor personalized marketing strategies. Deliverable is a file format of your choice that categorizes your clients based on analysis of Best-to-Worst, using customer ID that can be a unique qualifier, email address, customer number, or any other combination required for your marketing ERP / email system.

Skills and tools

Data Modelling Analyst
Data Scientist
Data Analyst
Data Analysis
Microsoft Excel
R

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