RFM Analysis is a marketing technique that evaluates clients and customers based on three key factors: Recency, Frequency, and Monetary Value. It helps identify a firm’s best clients by analyzing their spending habits.By scoring customers on recency of purchase, purchase frequency, and the size of their purchases, RFM Analysis enables businesses to segment their customer base effectively and tailor personalized marketing strategies.
Deliverable is a file format of your choice that categorizes your clients based on analysis of Best-to-Worst, using customer ID that can be a unique qualifier, email address, customer number, or any other combination required for your marketing ERP / email system.