Brand Identity & Visual System for Startups and Creative Brands

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About this service

Summary

I create high-impact brand identities that blend design, storytelling, and innovation. My process combines strategic branding with AI-assisted design to deliver full visual systems — from logo and brand manuals to digital assets and IP mascots that bring your brand to life. Perfect for startups and creative companies looking to stand out with a modern, future-ready identity.

FAQs

  • How long does a full branding project take?

    Most complete branding kits (including strategy, visual identity, and brand manual) take between 2 to 4 weeks, depending on scope and feedback speed. I work in clear phases — strategy, design, and delivery — to keep everything efficient and transparent.

  • Do you use AI tools in your creative process?

    Yes — I use AI-assisted tools (Midjourney, Google AI Studio, Runway, ChatGPT) to explore concepts faster and refine visual directions. Everything is curated and finished manually to ensure premium quality and brand coherence.

  • What if I already have a logo but want a full rebrand?

    That’s totally fine. I can build from your existing logo and evolve it into a complete visual system, including updated guidelines, digital templates, and even a new IP mascot to extend your brand storytelling.

  • How do revisions work?

    Each phase includes two structured rounds of revisions to refine direction and details. My goal is always to keep momentum — every change is collaborative and aligned with your strategy, not endless tweaking.

What's included

  • Brand Identity System

    Complete brand identity package including logo system, color palette, typography, and iconography. Built to scale across digital and print applications with modern, AI-assisted precision.

  • Visual Guidelines & Brand Manual

    A detailed, easy-to-follow PDF manual covering logo usage, layout structure, visual language, and creative direction. Designed to maintain consistency across internal and external communications.

  • Social & Digital Brand Kit

    Ready-to-use templates for social media, decks, and web previews (Figma or Adobe XD). Each element optimized for visual impact, storytelling, and effortless content creation.

  • IP Mascot / Character Identity

    Creation of a unique brand mascot or character IP that embodies your brand’s personality — developed through concept sketches, AI-assisted iterations, and final illustrated assets. Perfect for building long-term storytelling, emotional connection, and brand recall.

Recommendations

(5.0)

Ignacio Straub

Client • Oct 28, 2025

​David is an exceptionally well-rounded professional. He is always seeking new ways to explore his creativity, consistently demonstrating his talent as an excellent designer, illustrator, animator, and AI artist.


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma