In this step we identify goals, gather requirements, discuss your business, current customers, target customers and brand.

Agree on a final list of deliverables and timeline.

I ideate on different ways to bring your brand to life on the web. I provide 3-5 'tiles' showing different directions. We choose one to move forward with.

Here we define the site architecture and key entry points, paths, and desired outcomes. From here, we move into wireframes which define the content architecture, general layout, and functionality of each page.

Here we apply the styles from the selected style tile to the pages. Usually this step includes 2-4 revisions, depending on budget.

Figma file handoff to the development team.