BrandingDaria Zhest
1. Logo and Logo Variations
Primary Logo: The main logo for prominent use.
Secondary Logo/Mark: Simplified or alternative versions for smaller or different contexts (e.g., favicon).
File Formats: Multiple formats (SVG, PNG, JPEG) optimized for web use.
2. Typography
Primary Fonts: For headlines and main text elements.
Secondary Fonts: Supporting fonts for subheadings or accent text.
Web-Friendly Alternatives: Ensuring compatibility across browsers.
Typography Guidelines: Size hierarchy, spacing, and pairing rules.
3. Color Palette
Primary Colors: Core brand colors.
Secondary Colors: Supporting colors for accents, backgrounds, or interactive elements.
Hex Codes: Color values specifically for web use.
Accessibility Recommendations: Contrast ratios for legibility.
4. Iconography
Custom Icons: Icons designed in the brand style for navigation, buttons, or other elements.
Icon Set: Scalable, web-optimized icons in formats like SVG or PNG.
5. Patterns and Textures
Backgrounds: Branded textures or patterns for use on sections or banners.
Overlays: Subtle design elements for depth and cohesion.
6. Imagery Guidelines
Photography Style: Recommendations for imagery (e.g., tone, composition).
Stock Image Sources: If needed, curated libraries or suggestions.
Image Editing Rules: Filters, overlays, and brand-centric treatments.
7. Web Elements
Buttons: Style, hover states, and dimensions.
Forms: Input field styling, error messaging design.
UI Components: Navigation menus, modals, carousels styled consistently.
8. Brand Guidelines Document
Usage Rules: Do's and don’ts for logo and brand element application.
Tone and Voice: Brand messaging style for copywriting.
Examples: Mockups showing elements in web-specific contexts.
9. Responsive Design Considerations
Adaptations of branding for desktop, tablet, and mobile displays.
10. Style Guide Integration
HTML/CSS or design tokens (if the package is for developers) for seamless website implementation.
What's included
Brand Package
This is whole package of must haves - Logo, website, branding guidelines and brandbook, collateral
Daria's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Daria Zhest New York, USA
BrandingDaria Zhest
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
1. Logo and Logo Variations
Primary Logo: The main logo for prominent use.
Secondary Logo/Mark: Simplified or alternative versions for smaller or different contexts (e.g., favicon).
File Formats: Multiple formats (SVG, PNG, JPEG) optimized for web use.
2. Typography
Primary Fonts: For headlines and main text elements.
Secondary Fonts: Supporting fonts for subheadings or accent text.
Web-Friendly Alternatives: Ensuring compatibility across browsers.
Typography Guidelines: Size hierarchy, spacing, and pairing rules.
3. Color Palette
Primary Colors: Core brand colors.
Secondary Colors: Supporting colors for accents, backgrounds, or interactive elements.
Hex Codes: Color values specifically for web use.
Accessibility Recommendations: Contrast ratios for legibility.
4. Iconography
Custom Icons: Icons designed in the brand style for navigation, buttons, or other elements.
Icon Set: Scalable, web-optimized icons in formats like SVG or PNG.
5. Patterns and Textures
Backgrounds: Branded textures or patterns for use on sections or banners.
Overlays: Subtle design elements for depth and cohesion.
6. Imagery Guidelines
Photography Style: Recommendations for imagery (e.g., tone, composition).
Stock Image Sources: If needed, curated libraries or suggestions.
Image Editing Rules: Filters, overlays, and brand-centric treatments.
7. Web Elements
Buttons: Style, hover states, and dimensions.
Forms: Input field styling, error messaging design.
UI Components: Navigation menus, modals, carousels styled consistently.
8. Brand Guidelines Document
Usage Rules: Do's and don’ts for logo and brand element application.
Tone and Voice: Brand messaging style for copywriting.
Examples: Mockups showing elements in web-specific contexts.
9. Responsive Design Considerations
Adaptations of branding for desktop, tablet, and mobile displays.
10. Style Guide Integration
HTML/CSS or design tokens (if the package is for developers) for seamless website implementation.
What's included
Brand Package
This is whole package of must haves - Logo, website, branding guidelines and brandbook, collateral
Daria's other services
Contact for pricing