CPG Innovation Concept Art Pack & Product Visualizations
Starting at
$
100
/hrAbout this service
Summary
I am a CPG concept artist, packaging designer and creative generalist with extensive experience working in product innovation and brand strategy at the agency level. I specialize in quick-turn, best-in-class product and packaging mockups for concepts, leveraging my fluency in innovation’s entire visual ecosystem – label design, packaging design, visual identity, naming, logos, branding, data visualizations, PowerPoint layouts and more. I am comfortable working under tight deadlines, I always sweat the details and I love problem-solving collaboratively with a team. Before launching my freelance career, I was Creative Director at a brand strategy and innovation agency for over a decade, consulting with leaders at top FMCG companies like Coca-Cola, Colgate and Kraft, while also helping promising young startups build their unique visual voices. My graphic design experience runs the gamut from initial strategic research and ideation sessions to production-ready packaging dielines, but my focus is high quality, photorealistic concept art. My product innovation concepts consistently receive top scores from Nielsen BASES, and my work has driven a slew of successful product launches.
I can take the process from initial ideation, collaborating with you on concept ideas and names, to researching packaging forms and inspiration, to rendering the package visual, product and secondary imagery, designing the label, doing the layout (either ad-style or BASES-ready) and even, as needed, pitching in on the copy. My level of involvement is up to you.
We'll have a quick call or chat to talk about your project and dig into your concept development needs. This will help me provide you a better estimate of the hours it will take to make your concepts sing.
Then there are two tracks - one where I provide more creative consultation, and one where I simply execute.
Process A: Creative Concept Consultation
Process B: Concept Visual Design
I can also scope out your project on a per-concept basis. We'll just need to have a quick chat about the complexity and timing involved, then I can provide you a custom quote. It also helps to have a sample concept to show me, so that I can understand what you're looking for. Here are some of the factors that enter into per-concept pricing:
What's included
Packaging Mockups
Best-in-class, quick-turn, photo-realistic custom packaging mockups for your concept ideas, including label graphics, brand hierarchy/architecture, product rendering and package form rendering
Additional Product Visuals (optional)
Usage visuals for your product (e.g., a marker in use, how an innovative new bottle opens, the contents of a food kit, the method of action for a new detergent, etc.)
Concept Layouts (optional)
Ad-like environments or moodboard style presentations for your packaging mockups, laid out with concept copy you provide
Example projects
Skills and tools
Work with me