What's included

• Competitive Analysis

  Analysis of competitor products, key features, and user reviews.

• Heuristic Evaluation

  Evaluation of current application to determine usability concerns and solutions.

• Personas

  Created based on information gathered through observation, interviews, and surveys to describe the type of target users.

• User Stories

  Prioritization of user needs based on usability pain points (high, med, low).

• User Flows

  Flow of information based on user stories is organized according to each step necessary to complete an action.

• Journey/Site Mapping

  Flow of information within the application is organized into main pages, sub pages, and key features.

• Sketching

  Sketched design ideas for product

• Wireframing

  Lo-fi screens with organized information based on user needs and information hierarchy.

• Style Guide

  Organized guide with information on: typography, colors, iconography, grid systems, and components used throughout design.

• UI Design

  Combination of lo-fidelity screens and style guide to create hi-fidelity screens.

• Prototpying

  Working prototype demonstrates interactions within design

• User Testing

  Usability testing with real users to gather data and implement feedback for potential redesign

• Developer Handoff

  Clear and detailed instructions on sizing, spacing, interactions, and special features for developers.