Branding Kit for Startups & Culture ProjectsAlena Meshcheriakova
I design visual identities that balance concept and aesthetics. From logo to layout, I build systems that reflect your brand’s voice and grow with your audience.
What's included
Logo Files
- Final logo in multiple formats (SVG, PNG, PDF) including primary, secondary and icon-only versions — ready for print and digital use.
- Favicon or avatar version (if applicable)
- Cover image for Instagram, Spotify, or other digital channels (if applicable)
Color Palette
Custom brand colors with hex, RGB and CMYK values, plus usage tips to ensure consistency across all platforms.
Typography Guidelines
Selected brand fonts with hierarchy, pairing examples and recommendations for web and print usage.
Graphic Elements
Branded graphic elements (icons, stickers, emoji system, etc.) to enhance your visual language across touchpoints.
Social Media Templates
2–3 visual templates for Instagram (posts or stories) designed in your brand style — easy to reuse and adapt (can discuss if more templates are needed)
Brand Guideline (PDF)
A concise PDF guide (8–12 pages) covering logo use, colors, typography, and basic brand application tips.
Mockups & Previews
Realistic mockups (e.g. packaging, signage, social feeds) showcasing how your brand looks in context.
FAQs
Typically 2–4 weeks
No problem — I’ll guide you through a quick discovery process to define your goals, mood, and direction. You don’t need to come with all the answers.
Yes — the project includes up to 2 rounds of revisions at key stages. I always encourage clear and collaborative feedback to get the best result.
You'll get logo files, brand colors, typography, 2–3 mockups or templates, and a brand guideline PDF — all organized and ready to use.
I offer ongoing design support — we can continue with content, templates, or brand expansion as a separate mini-project.
I primarily work in Figma and Adobe Creative Suite, and deliver final files via Google Drive or Notion. When needed, I also use AI tools to speed up research, generate references, or explore creative directions — always with intention and artistic control.
Alena's other services
Starting at$800
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Krea AI
Brand Designer
Graphic Designer
Logo Designer
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Alena Meshcheriakova Amsterdam, Netherlands
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- Paid projects
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Branding Kit for Startups & Culture ProjectsAlena Meshcheriakova
Starting at$800
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Krea AI
Brand Designer
Graphic Designer
Logo Designer
I design visual identities that balance concept and aesthetics. From logo to layout, I build systems that reflect your brand’s voice and grow with your audience.
What's included
Logo Files
- Final logo in multiple formats (SVG, PNG, PDF) including primary, secondary and icon-only versions — ready for print and digital use.
- Favicon or avatar version (if applicable)
- Cover image for Instagram, Spotify, or other digital channels (if applicable)
Color Palette
Custom brand colors with hex, RGB and CMYK values, plus usage tips to ensure consistency across all platforms.
Typography Guidelines
Selected brand fonts with hierarchy, pairing examples and recommendations for web and print usage.
Graphic Elements
Branded graphic elements (icons, stickers, emoji system, etc.) to enhance your visual language across touchpoints.
Social Media Templates
2–3 visual templates for Instagram (posts or stories) designed in your brand style — easy to reuse and adapt (can discuss if more templates are needed)
Brand Guideline (PDF)
A concise PDF guide (8–12 pages) covering logo use, colors, typography, and basic brand application tips.
Mockups & Previews
Realistic mockups (e.g. packaging, signage, social feeds) showcasing how your brand looks in context.
FAQs
Typically 2–4 weeks
No problem — I’ll guide you through a quick discovery process to define your goals, mood, and direction. You don’t need to come with all the answers.
Yes — the project includes up to 2 rounds of revisions at key stages. I always encourage clear and collaborative feedback to get the best result.
You'll get logo files, brand colors, typography, 2–3 mockups or templates, and a brand guideline PDF — all organized and ready to use.
I offer ongoing design support — we can continue with content, templates, or brand expansion as a separate mini-project.
I primarily work in Figma and Adobe Creative Suite, and deliver final files via Google Drive or Notion. When needed, I also use AI tools to speed up research, generate references, or explore creative directions — always with intention and artistic control.
Alena's other services
$800