Branding Kit for Startups & Culture Projects

Alena Meshcheriakova

Starting at

800

About this service

Summary

I design visual identities that balance concept and aesthetics. From logo to layout, I build systems that reflect your brand’s voice and grow with your audience.

FAQs

In what time frame is the work performed?
Typically 2–4 weeks
What if I don’t have a clear vision yet?
No problem — I’ll guide you through a quick discovery process to define your goals, mood, and direction. You don’t need to come with all the answers.
Can I request revisions?
Yes — the project includes up to 2 rounds of revisions at key stages. I always encourage clear and collaborative feedback to get the best result.
What deliverables will I receive?
You'll get logo files, brand colors, typography, 2–3 mockups or templates, and a brand guideline PDF — all organized and ready to use.
What if I need extra assets later?
I offer ongoing design support — we can continue with content, templates, or brand expansion as a separate mini-project.
What tools do you use to deliver the work?
I primarily work in Figma and Adobe Creative Suite, and deliver final files via Google Drive or Notion. When needed, I also use AI tools to speed up research, generate references, or explore creative directions — always with intention and artistic control.

What's included

Logo Files
- Final logo in multiple formats (SVG, PNG, PDF) including primary, secondary and icon-only versions — ready for print and digital use. - Favicon or avatar version (if applicable) - Cover image for Instagram, Spotify, or other digital channels (if applicable)
Color Palette
Custom brand colors with hex, RGB and CMYK values, plus usage tips to ensure consistency across all platforms.
Typography Guidelines
Selected brand fonts with hierarchy, pairing examples and recommendations for web and print usage.
Graphic Elements
Branded graphic elements (icons, stickers, emoji system, etc.) to enhance your visual language across touchpoints.
Social Media Templates
2–3 visual templates for Instagram (posts or stories) designed in your brand style — easy to reuse and adapt (can discuss if more templates are needed)
Brand Guideline (PDF)
A concise PDF guide (8–12 pages) covering logo use, colors, typography, and basic brand application tips.
Mockups & Previews
Realistic mockups (e.g. packaging, signage, social feeds) showcasing how your brand looks in context.