Brand Identity: Full-Service Identity

Oluwagbemiga Abudu

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About this service

Summary

Everything you need to make a stellar first impression. This complete branding package transforms a preliminary idea into a fully developed brand, ready for launch.

Process

1. Brand Strategy (~2–3 Weeks)

Questionnaire: Gather insights and preferences.

Competitive Analysis: Assess the market landscape.

Brand Strategy Foundation: Establish core brand principles.

Positioning: Define your brand’s market position.

Visual Strategy: Plan the visual representation of your brand.

Final Deliverable: Comprehensive Brand Strategy Document.

2. Visual Identity Development (~3–5 Weeks)

1-3 Visual Concepts: Develop initial design ideas.

Logo Design: Create a distinctive brand logo.

Color Palette: Choose and define brand colors.

Typography: Select fonts and establish typographic hierarchy.

Photo Art Direction: Guide the visual style of imagery.

Miscellaneous Brand Elements: Design patterns, icons, and other elements.

Relevant Brand Applications: Produce business cards, social media templates, and other materials.

Final Deliverable: Brand Guidelines in digital and/or PDF formats.

FAQs

Do you offer payment plans?
Most projects are divided into two payments: a 50% deposit and 50% final payment - for flat fee projects, Contra will ask you (the client) the full payment and only release the 50% deposit to be released to me immediately and the other 50% is on hold until the project is complete. On larger projects, we can set milestones for payments. Contra is 100% commission-free! However, Clients will be charged a Stripe processing fee for each payment. Credit card information is never stored on Contra as we manage payments through Stripe.
How will we communicate?
We’ll start off with Google Meet video meetings to discuss your project and present the first round of concepts. For shorter communications, we’ll use email or I’ll send you a short recorded video. I understand that if you are not too fond of meeting via video chat, we can do a call over the phone or communicate via email. I am comfortable with whatever!
If I have my logo designed by someone else, can you help with other designs?
Yes!

What's included

Brand Identity
This document provides a comprehensive overview of all work completed throughout the project and serves as the foundation for the brand's future development. The Brand Guidelines include: Strategic Positioning: An outline of the brand’s market position and strategic goals. Logo Suite: A collection of logos and variations, including usage rules and specifications. Color Palette: Defined color schemes and their appropriate usage. Typography System: Guidelines for font choices and typographic hierarchy. Layout and Usage Guidelines: Rules for applying brand elements consistently across various media. Brand Toolkit
The Brand Toolkit
This contains a set of essential brand assets and up to three basic brand applications to facilitate a smooth launch. These may include: A folder with brand assets such as logos, patterns, textures, and icons. Examples of practical brand applications tailored to your needs, such as business cards, social media launch kits, merchandise, or logo animations.

Example projects