Marketing strategist with a focus on brand and product growth

Tracy Iwu

Starting at

/hr

About this service

Summary

I help brands grow by crafting smart, results-driven marketing strategies that connect with their audience and drive real impact. Whether it’s building standout campaigns, creating content that clicks, or finding fresh ways to boost engagement, I’m all about delivering results. What makes me unique? I combine creativity with a focus on data and audience insight, ensuring every strategy not only looks good but works brilliantly.

Process

Here’s the process I follow to deliver impactful marketing strategies that drive results:

1. Discovery & Goal Setting

Start with an in-depth conversation to understand your business, goals, challenges, and audience.

Define clear objectives and key metrics to measure success.

2. Research & Analysis

Dive into market trends, competitor strategies, and customer behavior.

Use tools like Google Analytics, customer surveys, and industry reports to gather actionable insights.

3. Strategy Development

Create a tailored marketing strategy aligned with your goals.

Outline the target audience, messaging, channels, and campaign timeline.

4. Content & Campaign Planning

Develop creative concepts and detailed plans for content and campaigns.

Build an editorial calendar to keep everything organized and aligned.

5. Execution & Implementation

Launch campaigns across agreed channels (social media, email, ads, etc.).

Coordinate with your team or external partners to ensure seamless execution.

6. Monitoring & Optimization

Track performance metrics in real time using analytics tools.

Make adjustments to campaigns and strategies based on data insights to maximize results.

7. Reporting & Recommendations

Provide detailed reports on campaign performance and ROI.

Share actionable recommendations for ongoing improvements and future strategies.

FAQs

What does a marketing strategist do?
A marketing strategist figures out how to get a brand where it wants to go. For me, that means creating clear, actionable plans to connect with your audience, grow your business, and hit your goals. It’s about understanding your story and finding the best way to tell it across all the right channels.
How do you measure the success of a marketing strategy?
Success is all about results. Whether it’s higher engagement, more leads, or increased revenue, I measure success by tracking key metrics that match your business goals. And if something isn’t working, I tweak and optimize until we get it right.
What industries or types of businesses do you specialize in?
I’ve worked a lot in banking, fintech, and tech, but honestly, marketing is universal. Once I know your audience and what drives them, I can create strategies that work—whether you’re selling financial services, SaaS, sneakers, or cosmetics.
What tools and platforms do you use in your work?
I’m all about tools that make life easier. Google Analytics and SEMrush for insights, HubSpot for CRM, Frase.io for SEO content, and Asana and Slack for keeping everything on track. If there’s a new tool out there that helps us work smarter, I’m game to try it.
How do you ensure your strategies align with a brand’s identity?
It all starts with understanding your brand inside and out—your values, voice, and what makes you stand out. From there, I make sure everything we create, from social media posts to campaigns, feels authentically you while still connecting with your audience.
How long does it take to develop and implement a marketing strategy?
A solid strategy typically takes about 2-4 weeks to build, depending on how complex it is. Implementation timelines vary, but I’m big on setting clear deadlines and hitting them.
Can you work with a team or independently?
Both! I love collaborating with teams and bouncing ideas around, but I’m also comfortable taking the reins and getting things done on my own. Either way, the work gets done—and it gets done well.
How do you handle campaigns that don’t perform well?
If something’s not working, I dig into the data to figure out why. Then I tweak, adjust, and optimize until we see results. For me, it’s all about staying flexible and finding solutions that work.
What’s your approach to staying updated with marketing trends?
I’m a bit of a marketing nerd—I’m always reading industry blogs, joining webinars, and testing new tools. If there’s a better way to do something, I want to know about it and try it out.
Why should I hire you as a marketing strategist?
Because I don’t just create strategies—I create strategies that work. I combine creativity, data, and audience insights to craft campaigns that deliver real results. Plus, I’m passionate about what I do, and that energy translates into everything I create. Let’s do something amazing together.

What's included

Comprehensive Marketing Strategy Plan
A detailed roadmap outlining goals, target audience, channels, and timelines. Clear KPIs to measure success and progress.
Market Research and Analysis
Insights into industry trends, competitor strategies, and market opportunities. A deep dive into customer behavior, demographics, and pain points.
Brand Positioning and Messaging Framework
A distinct value proposition that sets the brand apart. Consistent messaging guidelines that resonate with the target audience.
Channel Strategy
Recommendations for the best channels (social media, email, paid ads, SEO, etc.) to reach and engage the audience. Suggested budgets for each channel.
Campaign Concepts and Planning
Creative campaign ideas tailored to the brand’s objectives. Tactical plans for executing campaigns, including timelines and deliverables.
Content Strategy
Recommendations for blog topics, social media posts, video content, and other materials. Guidelines for tone, style, and frequency of content.
Performance Metrics and Reporting Framework
Tools and templates for tracking campaign performance. Suggested analytics tools (e.g., Google Analytics, HubSpot) and metrics to measure ROI.