What's included

• Define business objectives and target audience:

  Identify key business objectives and target audience to inform campaign strategies.

• Keyword research:

  Conduct comprehensive keyword research and identify high-priority keywords for the campaign.

• Campaign creation:

  Create and optimize campaigns with appropriate targeting options, ad formats, and ad groups.

• Ad copy and creative:

  Develop ad copy and creative that resonates with the target audience, highlighting unique selling propositions.

• Bid management:

  Continuously monitor and adjust bid amounts to optimize ad spend and improve ROI.

• Negative keyword management:

  Review search term reports to identify negative keywords and add them to the campaign.

• Performance analysis and reporting:

  Analyze performance metrics such as click-through rate, conversion rate, and cost per click, and generate regular reports to inform campaign optimization strategies.

• Amazon account management:

  Monitor account health, resolve issues, and keep the account in good standing with Amazon policies and guidelines.

• Continuous optimization:

  Continuously optimize campaigns to improve performance and meet business objectives.