Bottom-Up Market Sizing and Competitor Analysis with SourcesPablo Pavon
How big is your market really, and who are you up against? I build a bottom-up market size (TAM, SAM, SOM) and a competitor scan where every number has a labelled source and date, so you can defend it in front of a partner, a bank or your own team.
Scope: a Google Sheets model (potential customers x adoption x price) in three scenarios, plus a table of up to 10 competitors with offer, pricing, target customer, strengths and gaps; 2 rounds of revisions.
I work with public sources (statistics offices, industry reports, company websites and filings) in English, Spanish and German, and I label what is data and what is an assumption. Not investment advice.
Background: pricing analysis in 9 European markets at Auto1 Group, 10+ years as a data and business analyst.
The cover image is a case study built on synthetic data.
Starting at$150
Duration1 week
Tags
Microsoft Excel
Service provided by
Pablo Pavon Berlin, Germany
- 1
- Followers
Bottom-Up Market Sizing and Competitor Analysis with SourcesPablo Pavon
Starting at$150
Duration1 week
Tags
Microsoft Excel
How big is your market really, and who are you up against? I build a bottom-up market size (TAM, SAM, SOM) and a competitor scan where every number has a labelled source and date, so you can defend it in front of a partner, a bank or your own team.
Scope: a Google Sheets model (potential customers x adoption x price) in three scenarios, plus a table of up to 10 competitors with offer, pricing, target customer, strengths and gaps; 2 rounds of revisions.
I work with public sources (statistics offices, industry reports, company websites and filings) in English, Spanish and German, and I label what is data and what is an assumption. Not investment advice.
Background: pricing analysis in 9 European markets at Auto1 Group, 10+ years as a data and business analyst.
The cover image is a case study built on synthetic data.
$150