Tailor-Made Visual IdentityHS Studio
We design custom visual identities that go beyond just a logo, we build complete, flexible brand systems that are made to last. As two full-time brand designers with complementary skills, we work fast and bring a multidisciplinary approach that blends strategy, design, and culture into every project.
What's included
Complete logo system
You’ll receive a complete logo system, including a primary and secondary logo, as well as an icon or monogram version. Each logo will be delivered in multiple formats (.EPS, .SVG, .PNG, .PDF) and optimized for both print and digital use, including black & white variations and ready-to-use exports for social media.
Color system
We’ll define a color system tailored to your brand, with a primary and secondary palette. Each color will be documented with HEX, RGB, and CMYK values, along with clear guidance on how to use them effectively for accessibility and balance across media.
Typographic system,
Your brand will also include a typographic system, with font pairings designed for titles and body text. We’ll provide rules for hierarchy and sizing, along with web- and print-ready font files (using license-free or Google Fonts unless otherwise agreed).
Visual language
To give your brand a unique voice, we’ll create a visual language that may include graphic rules, layout grids, custom textures, icons, or patterns. If relevant, we can also define motion or 3D elements to ensure your brand lives across formats.
Professional brand guideline PDF
All elements will be assembled into a professional brand guideline PDF (typically 10–20 pages), covering logo usage, color and typography rules, visual tone, and examples of how to apply the system across different contexts.
Optional add-ons
Finally, we offer optional add-ons depending on your needs: custom templates for social media, business cards and stationery, product packaging or 3D mockups, animated logos, or even a landing page design to help you launch with impact.
FAQs
You’ll get a complete logo system (primary, secondary, icon), color palette, typography, graphic elements, and a full brand guideline PDF, ready to use across print and digital.
It usually takes between 2 to 8 weeks, depending on the scope, feedback loops, and your specific needs. Some projects move fast, others need more depth and exploration, we adapt to your timeline, not the other way around.
Yes, we love extending a visual system into real applications like social posts, packaging, motion assets, or even 3D mockups.
Absolutely. Our process includes creative research and moodboarding to help define the right direction together, even if you're starting from scratch.
Yes. All assets are delivered in standard formats (AI, SVG, PNG...) and the brand guide explains how to use them. If needed, we can also provide editable templates.
We include one round of revisions after delivery, and we’re always available for future updates, add-ons, or new brand applications.
HS's other services
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Blender
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
HS Studio Paris, France
- $5k+
- Earned
- 2
- Paid projects
- 12
- Followers
Tailor-Made Visual IdentityHS Studio
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Blender
Figma
Brand Designer
Brand Strategist
Digital Marketer
We design custom visual identities that go beyond just a logo, we build complete, flexible brand systems that are made to last. As two full-time brand designers with complementary skills, we work fast and bring a multidisciplinary approach that blends strategy, design, and culture into every project.
What's included
Complete logo system
You’ll receive a complete logo system, including a primary and secondary logo, as well as an icon or monogram version. Each logo will be delivered in multiple formats (.EPS, .SVG, .PNG, .PDF) and optimized for both print and digital use, including black & white variations and ready-to-use exports for social media.
Color system
We’ll define a color system tailored to your brand, with a primary and secondary palette. Each color will be documented with HEX, RGB, and CMYK values, along with clear guidance on how to use them effectively for accessibility and balance across media.
Typographic system,
Your brand will also include a typographic system, with font pairings designed for titles and body text. We’ll provide rules for hierarchy and sizing, along with web- and print-ready font files (using license-free or Google Fonts unless otherwise agreed).
Visual language
To give your brand a unique voice, we’ll create a visual language that may include graphic rules, layout grids, custom textures, icons, or patterns. If relevant, we can also define motion or 3D elements to ensure your brand lives across formats.
Professional brand guideline PDF
All elements will be assembled into a professional brand guideline PDF (typically 10–20 pages), covering logo usage, color and typography rules, visual tone, and examples of how to apply the system across different contexts.
Optional add-ons
Finally, we offer optional add-ons depending on your needs: custom templates for social media, business cards and stationery, product packaging or 3D mockups, animated logos, or even a landing page design to help you launch with impact.
FAQs
You’ll get a complete logo system (primary, secondary, icon), color palette, typography, graphic elements, and a full brand guideline PDF, ready to use across print and digital.
It usually takes between 2 to 8 weeks, depending on the scope, feedback loops, and your specific needs. Some projects move fast, others need more depth and exploration, we adapt to your timeline, not the other way around.
Yes, we love extending a visual system into real applications like social posts, packaging, motion assets, or even 3D mockups.
Absolutely. Our process includes creative research and moodboarding to help define the right direction together, even if you're starting from scratch.
Yes. All assets are delivered in standard formats (AI, SVG, PNG...) and the brand guide explains how to use them. If needed, we can also provide editable templates.
We include one round of revisions after delivery, and we’re always available for future updates, add-ons, or new brand applications.
HS's other services
Contact for pricing