Brand Identity Design ServicešŸ’„

Starting at

$

1,200

About this service

Summary

We offer a comprehensive Brand Identity Design service that helps your business stand out in a crowded market. Our process involves thorough research and strategic thinking to develop a cohesive brand identity that includes a custom logo, color palette, typography system, and brand messaging guidelines. We provide a complete Brand Guidelines Document to ensure consistency across all your brand communications, along with high-resolution final assets ready for use. Whether you’re launching a new brand or refreshing an existing one, our service is designed to create a memorable and impactful brand identity that resonates with your target audience.

Process

Discovery & Consultation
We start with an in-depth consultation to understand your brand’s values, goals, target audience, and market position. This stage is crucial for defining the brand identity that resonates with your audience.
Research & Strategy Development
Our team conducts thorough research into your industry, competitors, and market trends. We develop a brand strategy that will inform the visual and verbal elements of your brand identity, ensuring consistency and relevance.
Concept Creation
Based on our research and strategy, we create initial concepts for your brand’s visual identity, including logo design, color palette, typography, and other visual elements. We also work on developing your brand’s tone of voice and messaging guidelines.
Design Presentation
You will receive a comprehensive brand identity proposal, including visual concepts and strategic explanations. This proposal covers everything from logo options to color schemes, typography, and brand messaging.
Feedback & Refinement
Your input is vital! We work closely with you to refine the selected concepts. We offer up to 3 rounds of revisions to ensure the brand identity perfectly aligns with your vision.
Finalization & Brand Guidelines
After finalizing the brand identity, we create a detailed brand guidelines document. This guide includes specifications for logo usage, color codes, typography, imagery style, and tone of voice, ensuring your brand remains consistent across all platforms.
Delivery of Final Assets
Once everything is finalized, we deliver all brand assets, including high-resolution logos, color palettes, typography files, and the brand guidelines document in both digital and printable formats.

FAQs

  • What is included in a brand identity package?

    Our brand identity package typically includes logo design, color palette, typography, brand messaging guidelines, and a comprehensive brand guidelines document.

  • How long does the brand identity process take?

    The process usually takes 2-4 weeks, depending on the complexity of your brand and the number of revisions required.

  • How many logo concepts will I receive?

    You will receive 2-4 logo concepts as part of the brand identity package, each developed to represent your brand’s core values.

  • What if I need additional revisions?

    We provide up to 3 rounds of revisions within the package.

  • What file formats will I receive for my brand assets?

    You will receive all brand assets in industry-standard formats, including AI, EPS, PNG, JPG, PDF for logos, and a digital PDF for the brand guidelines.

  • Can I use the brand identity for all my business materials?

    Yes! The brand identity package is designed to be used across all your business materials, including websites, business cards, social media, packaging, and more.

  • What makes a strong brand identity?

    A strong brand identity is consistent, memorable, and aligned with your business goals. It should resonate with your target audience and differentiate you from competitors.

  • Can you redesign an existing brand identity?

    Absolutely! We can help refresh or completely redesign your current brand identity to better align with your evolving business and market trends.

What's included

  • Brand Strategy Document

    A detailed document outlining the brand's mission, vision, target audience, value proposition, and market positioning, serving as the foundation for your brand identity.

  • Custom Logo Design

    A professionally designed logo in multiple formats (AI, EPS, PNG, JPG, PDF) and variations (full color, monochrome, and simplified versions) to ensure versatility across all platforms.

  • Color Palette

    A carefully selected color palette that reflects your brand’s personality and can be consistently applied across all brand materials. The palette will include primary and secondary colors with their respective HEX, RGB, and CMYK codes.

  • Typography System

    A curated selection of typefaces that align with your brand’s identity, including primary and secondary fonts for headings, body text, and other uses, provided with usage guidelines.

  • Brand Messaging Guidelines

    A guide to your brand's tone of voice and key messaging, ensuring consistent communication across all platforms. This includes tagline suggestions, brand story, and core messaging pillars.

  • Brand Guidelines Document

    A comprehensive guide that details the usage of all brand elements, including logo placement, color codes, typography, imagery style, and more. This ensures consistency in all brand communications.

  • Final Asset Delivery

    Delivery of all brand assets in high-resolution formats, including logo files, color codes, typography files, and the brand guidelines document, ready for immediate use in print and digital media.


Duration

3 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Figma

Figma

Industries

Design

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